Week 9 EOC: Target Market Strategy

The target market strategy is well planned and will be executed precisely as follows.  “ The many possibilities can be collected into four groups of variables known as “the four Ps”: product, price, place, and promotion.” (Pg. 53) Once our target market is established, we will make ourselves known to the world by having great customer service people go out and set up booths in stores and possibly sponsoring events. It is key that all of the people working our very personable and encourage customer relationships with our brand. With every move we make, we also want it to be very efficient and effective. “An effective marketing program blends all of the marketing mix elements into an integrated marketing program designed to achieve the company’s marketing objectives by delivering value to consumers.”(Pg. 54) We would also, stress that part of the cost for the product goes to charities in need. We would also promote special advantages to the community. However, this only ne side to the coin. “ The four Ps concept takes the seller’s view of the market, not the buyer’s view. From the buyer’s viewpoint, in this age of customer value and relationships, the four Ps might be better described as the four Cs: Customer Solution, Customer cost, Convenience, Communication.” (Pg. 54) Convenience would be one of our strong suits, we firmly believe in being inconvenienced to convenience our customers. We would be totally transparent in how we obtain our products and the process it goes through. “Customers see themselves as buying value or solutions to their problems. And customers are interested in more than just the price; they are interested in the total costs of obtaining, using, and disposing of a product. “ (Pg. 55) This is something that is a must for our company. “ Customers want the product and service to be as conveniently available as possible. Finally, they want two-way communication. Marketers would do well to think through the four Cs first and then build the four Ps on that platform.” (Pg. 55)

Week 7 EOC: The Pitch

Final Proect Week 7: The Pitch EOC

Imagine biting down into a fresh slice of toast with melted garlic butter soaked into every nook and cranny of the golden burned piece of bread. Oh Caden also donates a portion of the proceeds to those that are in need, for example, to a charity that helps out in other countries, and the best part is you can pick where you want it to go and which charity from a large list of charities. People buy this product for a few reasons. First of all, it's all organic, from the fruit to the sweetener. no artificial sweeteners. Lastly for the family of characters that will be the mascots for the range of flavored products that will come out in the future.  the same position as "Lucky the Leperchaun" for Lucky Charms. If you buy the butter, the consumer also send supplies and clothing to a charity of the buyer's choice and from there it gets used in whatever country that the buyer would like it to go.

Narrative

Oh Caden isn't just a production company that creates advertisements that make the masses slap their knees or graphic T-shirts that bring out the inner child or nerd in people, but they also manufacture healthy organic foods that everyone can enjoy.
  

Week 8 EOC: Creative Content

My creative content will be a billboard featuring the butter along with the animated Clove of Garlic that will attract children to the product and eventually bring parents to buy the product. The billboard will have butter in the upper left corner and the Garlic will be baking rolls with some funny expression to promote well-being. The butter will feature pictures of the different flavors that are also offered.  The sign will be a light yellow-green with white letters in a natural looking typeface. This will help lead attention to the butter and the initial product.  The clove of garlic also has an extended family that are the mascots for the other different flavors we can have to show that a healthy choice is better.  The copy will be something catchy and shows that this butter is not only tastes great but it is a better choice3 for you because it is organic. The commercials will show families enjoying other products sold at Whole Foods that combine well with the Garlic Butter. This will promote people to seriously consider buying our product.There will also be full page ads in magazines that adults typically buy and keep around the house. Radio and internet ads will also appear and bring in the masses to consume.

WEEK 6 EOC: Me Times Threee

Monster Energy Drinks: As a consumer I don’t usually purchase much of anything and rarely do I buy more than 1 of anything in a 6 month period of time. I find myself needing additional energy to function as a human being with 2 internships, a job, and I am also a full time student. Sleep is an afterthought when I am planning my day. In order for me to do what is expected of me I need a way to stay alert and productive. I do not much like the taste of coffee and I would prefer to drink something sweet.

Tools: I’m a young single adult that doesn’t have a car and the only way I can get around is public transportation, generous friends and family members who give me rides, or else I just use my bicycle and skateboard to travel.

First Aid Kits:

Week 4 EOC: There's an app for that

The new up and coming app developed by the "garage" company Oh_Caden has created an app that allows users to manage all of their social networking accounts and music from a single application. The Portal app not only allows people to instantly and simultaneously update and post, but also allows you to build games, calculate split checks, tips, and invoices, and it links directly with your contact lists from your phone and Skype. The demographic originally was directed towards young adults and their social circles, but a surprising amount of technologically illiterate senior citizens are anticipating this new tool. Founder of Oh_Caden, Caden Calvert, says that "Now a days technology is advancing and changing so rapidly, that if you weren't raised learning and using technology, like their younger counterparts, then you would be sh*t out of luck." Logic like this cannot be argued, as most young adults who constantly get asked to assist their progenitors in doing the most simple of tasks on a computer. Typically the Baby Boomers had to do manual work and provide for their families by the sweat of their brow or going to the office to bring home the bacon. Presently the Bread winners are usually those parents that went to college to either get married or learn a specific vocation. This group of potential customers have a basic understanding of these "new fangled contraptions" and are quite proficient at even the simplest act of attaching a document to an email.   The buzz that is spreading about this up and coming app, is getting investors excited and thrilled that this “Little Engine that could” company and what they will come up with next. If you don’t have any followers or friends and don’t know how to function online, we highly recommend this application for you.

Week 3 EOC: My Demographics

Millennials. Both the baby boomers and Gen Xers will one day be passing the reins to the Millennials (also called Generation Y or the echo boomers). Born between 1977 and 2000, these children of the baby boomers number 83 million, dwarfing the Gen Xers and larger even than the baby boomer segment. This group includes several age cohorts: tweens (aged 9–12), teens (13–18), and young adults (19–32). With total purchasing power of more than $733 billion, the Millennials make up a huge and attractive market.17
http://digitalbookshelf.artinstitutes.edu/books/9780558851903/id/ch03boxs14

Week 3 EOC: Making Money for Good

Making money is typically what companies do, as well as providing goods and services for a cost. What the company does with that money isn’t really any of my concern, but for the sake of this assignment I’m going to talk about the philanthropic side of Target. Target is where my mom goes to get the expensive stuff for affordable prices, which she is too proud to go to Walmart for. I would go for their Vintage looking graphic T-shirts and play around with whatever video games they have for demonstration. On the other hand there is some incredible work that Target does to benefit the communities around them.

For example the provide grants to schools and students that need some financial support and expose them to things such as public safety, the arts, and cultural experiences that the school district simply can’t afford to give. Students can go on field trips and have learning opportunities that extend beyond the classroom for a free or reduced cost admission all funded through Target’s field trip grants. Through a partnership with Ellen DeGeneres they give” 50 needy schools will each receive a $100,000 grant from Target.” The giving doesn’t stop there.

http://www.forbes.com/sites/rahimkanani/2011/12/07/target-on-track-to-give-1-billion-for-education-by-2015/

Week 2 EOC: Boston Consulting Group - Video Games

BOSTON CONSULTING GROUP MATRIX

Week 1 EOC: My Voice

My passions include performing arts, drawing, writing, and comedy. For as long as I can remember, I have always made people laugh and soon after, I discovered I liked to draw. I wasn’t any good, no natural talent whatsoever, but over the years I have perfected my crafts to appeal to my varied audiences. I have overcome many challenges to get to where I am today and where I plan to be tomorrow. Conquering my crippling stage fright has enabled me to pursue my dream of being a Stand-up Comedian and Actor. Being vulnerable to an audience, essentially baring my soul to complete strangers, gave me the confidence to branch out and try new things, such as showing my drawings and artwork to people. In fact, people have hired me to do special pieces for them, even tattoo designs. There are people out there right now wearing something I created for them. I find that just incredible. Now I’m one of those people that watch the Super Bowl for the commercials and not the game. I can appreciate most of the combined time and effort to make those advertisements good. With this appreciation, along side my quick wit, creative mind, and sense of humor, I have come to one conclusion that I am an Ad Man.

Weel 1 EOC: Great Costumer Service

According to Turban et al. "Customer service is a series of activities designed to enhance the level of customer satisfaction – that is, the feeling that a product or service has met the customer expectation."[¹] (2002) Customer Service’s first rule is that “The customer is always right.” Even when they are rarely correct, it stands to reason that one might have to sacrifice their pride and even dignity to serve some, if not most, of the customers out there. Having had more than a handful of jobs that included customer service, I know how wrong customers can be. Unfortunately for them, I have a snarky, sarcastic way about me and they don’t seem to appreciate it when I answer them with anything but a “Yes Master” (Igor voice). Life isn’t as black and white as the consumers may see it, but far be it for me to show the dark and dirty side of all the varying shades of gray.

Now that we know that we can’t trust the customer to know exactly what they want only when and how they want it, it is my job to fit their square pegs into all the different round holes that they demand their service to be in. Perhaps I need to lead them on the primrose path to the answer that they are looking for, but don not know quite how to ask it. I’ve been given the gift of gab and I can relate to most people, so overall I can service anybody…depending on the price. I know if I’m getting paid to do a certain task, I will do that as best as I possibly can. If I’m not getting paid to do the job at hand, I’ll still do my job, but I’m not going to kill myself trying to help those than can clearly help themselves. I’m not a slave anymore and I would like to not be treated as such. If all else fails I say “Have a nice day, sir!” While wishing terrible things to happen to them.

¹Turban, Efraim (2002). Electronic Commerce: A Managerial Perspective. Prentice Hall. ISBN 0-13-185461-5.