Thursday, December 12, 2013
Week 8 EOC: Creative Content
My creative content will be a billboard featuring the butter
along with the animated Clove of Garlic that will attract children to the
product and eventually bring parents to buy the product. The billboard will
have butter in the upper left corner and the Garlic will be baking rolls with some
funny expression to promote well-being. The butter will feature pictures of the
different flavors that are also offered. The sign will be a light yellow-green with white letters in a natural looking typeface. This will help lead
attention to the butter and the initial product. The clove of garlic also has an extended family that are the mascots for the other different flavors we can have to show
that a healthy choice is better. The copy will be something catchy and shows that this butter is not only tastes great but it is a better choice3 for you because it is organic. The commercials will show families enjoying other products sold at Whole Foods that combine well with the Garlic Butter. This will promote people to seriously consider buying our product.There will also be full page ads in magazines that adults typically buy and keep around the house. Radio and internet ads will also appear and bring in the masses to consume.
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