Week 9 EOC: Target Market Strategy

The target market strategy is well planned and will be executed precisely as follows.  “ The many possibilities can be collected into four groups of variables known as “the four Ps”: product, price, place, and promotion.” (Pg. 53) Once our target market is established, we will make ourselves known to the world by having great customer service people go out and set up booths in stores and possibly sponsoring events. It is key that all of the people working our very personable and encourage customer relationships with our brand. With every move we make, we also want it to be very efficient and effective. “An effective marketing program blends all of the marketing mix elements into an integrated marketing program designed to achieve the company’s marketing objectives by delivering value to consumers.”(Pg. 54) We would also, stress that part of the cost for the product goes to charities in need. We would also promote special advantages to the community. However, this only ne side to the coin. “ The four Ps concept takes the seller’s view of the market, not the buyer’s view. From the buyer’s viewpoint, in this age of customer value and relationships, the four Ps might be better described as the four Cs: Customer Solution, Customer cost, Convenience, Communication.” (Pg. 54) Convenience would be one of our strong suits, we firmly believe in being inconvenienced to convenience our customers. We would be totally transparent in how we obtain our products and the process it goes through. “Customers see themselves as buying value or solutions to their problems. And customers are interested in more than just the price; they are interested in the total costs of obtaining, using, and disposing of a product. “ (Pg. 55) This is something that is a must for our company. “ Customers want the product and service to be as conveniently available as possible. Finally, they want two-way communication. Marketers would do well to think through the four Cs first and then build the four Ps on that platform.” (Pg. 55)

Week 7 EOC: The Pitch

Final Proect Week 7: The Pitch EOC

Imagine biting down into a fresh slice of toast with melted garlic butter soaked into every nook and cranny of the golden burned piece of bread. Oh Caden also donates a portion of the proceeds to those that are in need, for example, to a charity that helps out in other countries, and the best part is you can pick where you want it to go and which charity from a large list of charities. People buy this product for a few reasons. First of all, it's all organic, from the fruit to the sweetener. no artificial sweeteners. Lastly for the family of characters that will be the mascots for the range of flavored products that will come out in the future.  the same position as "Lucky the Leperchaun" for Lucky Charms. If you buy the butter, the consumer also send supplies and clothing to a charity of the buyer's choice and from there it gets used in whatever country that the buyer would like it to go.

Narrative

Oh Caden isn't just a production company that creates advertisements that make the masses slap their knees or graphic T-shirts that bring out the inner child or nerd in people, but they also manufacture healthy organic foods that everyone can enjoy.
  

Week 8 EOC: Creative Content

My creative content will be a billboard featuring the butter along with the animated Clove of Garlic that will attract children to the product and eventually bring parents to buy the product. The billboard will have butter in the upper left corner and the Garlic will be baking rolls with some funny expression to promote well-being. The butter will feature pictures of the different flavors that are also offered.  The sign will be a light yellow-green with white letters in a natural looking typeface. This will help lead attention to the butter and the initial product.  The clove of garlic also has an extended family that are the mascots for the other different flavors we can have to show that a healthy choice is better.  The copy will be something catchy and shows that this butter is not only tastes great but it is a better choice3 for you because it is organic. The commercials will show families enjoying other products sold at Whole Foods that combine well with the Garlic Butter. This will promote people to seriously consider buying our product.There will also be full page ads in magazines that adults typically buy and keep around the house. Radio and internet ads will also appear and bring in the masses to consume.