The target market strategy is well
planned and will be executed precisely as follows. “ The many
possibilities can be collected into four groups of variables known as “the four
Ps”: product, price, place, and promotion.” (Pg. 53) Once our target
market is established, we will make ourselves known to the world by having
great customer service people go out and set up booths in stores and possibly
sponsoring events. It is key that all of the people working our very personable
and encourage customer relationships with our brand. With every move we make,
we also want it to be very efficient and effective. “An
effective marketing program blends all of the marketing mix elements into an
integrated marketing program designed to achieve the company’s marketing
objectives by delivering value to consumers.”(Pg. 54) We would also,
stress that part of the cost for the product goes to charities in need. We
would also promote special advantages to the community. However, this only ne
side to the coin. “ The four Ps concept takes the
seller’s view of the market, not the buyer’s view. From the buyer’s viewpoint,
in this age of customer value and relationships, the four Ps might be better
described as the four Cs: Customer Solution, Customer cost, Convenience,
Communication.” (Pg. 54) Convenience would be one of our strong suits,
we firmly believe in being inconvenienced to convenience our customers. We
would be totally transparent in how we obtain our products and the process it
goes through. “Customers see themselves as buying value
or solutions to their problems. And customers are interested in more than just
the price; they are interested in the total costs of obtaining, using, and
disposing of a product. “ (Pg. 55) This is something that is a must for
our company. “ Customers want the product and service
to be as conveniently available as possible. Finally, they want two-way
communication. Marketers would do well to think through the four Cs first and
then build the four Ps on that platform.” (Pg. 55)
Thursday, December 12, 2013
Week 7 EOC: The Pitch
Final Proect Week 7: The Pitch EOC
Narrative
Oh Caden isn't just a production company that creates advertisements that make the masses slap their knees or graphic T-shirts that bring out the inner child or nerd in people, but they also manufacture healthy organic foods that everyone can enjoy. Week 8 EOC: Creative Content
My creative content will be a billboard featuring the butter
along with the animated Clove of Garlic that will attract children to the
product and eventually bring parents to buy the product. The billboard will
have butter in the upper left corner and the Garlic will be baking rolls with some
funny expression to promote well-being. The butter will feature pictures of the
different flavors that are also offered. The sign will be a light yellow-green with white letters in a natural looking typeface. This will help lead
attention to the butter and the initial product. The clove of garlic also has an extended family that are the mascots for the other different flavors we can have to show
that a healthy choice is better. The copy will be something catchy and shows that this butter is not only tastes great but it is a better choice3 for you because it is organic. The commercials will show families enjoying other products sold at Whole Foods that combine well with the Garlic Butter. This will promote people to seriously consider buying our product.There will also be full page ads in magazines that adults typically buy and keep around the house. Radio and internet ads will also appear and bring in the masses to consume.
Thursday, November 7, 2013
WEEK 6 EOC: Me Times Threee
Monster Energy Drinks: As a consumer I don’t usually
purchase much of anything and rarely do I buy more than 1 of anything in a 6
month period of time. I find myself needing additional energy to function as a
human being with 2 internships, a job, and I am also a full time student. Sleep
is an afterthought when I am planning my day. In order for me to do what is
expected of me I need a way to stay alert and productive. I do not much like
the taste of coffee and I would prefer to drink something sweet.
Tools: I’m a young single adult that doesn’t have a car and
the only way I can get around is public transportation, generous friends and
family members who give me rides, or else I just use my bicycle and skateboard
to travel.
First Aid Kits:
Thursday, October 24, 2013
Week 4 EOC: There's an app for that
The new up and coming app developed by the
"garage" company Oh_Caden has created an app that allows users to
manage all of their social networking accounts and music from a single
application. The Portal app not only allows people to instantly and simultaneously
update and post, but also allows you to build games, calculate split checks,
tips, and invoices, and it links directly with your contact lists from your
phone and Skype. The demographic originally was directed towards young adults
and their social circles, but a surprising amount of technologically illiterate
senior citizens are anticipating this new tool. Founder of Oh_Caden, Caden
Calvert, says that "Now a days technology is advancing and changing so
rapidly, that if you weren't raised learning and using technology, like their
younger counterparts, then you would be sh*t out of luck." Logic like this
cannot be argued, as most young adults who constantly get asked to assist their
progenitors in doing the most simple of tasks on a computer. Typically the Baby
Boomers had to do manual work and provide for their families by the sweat of
their brow or going to the office to bring home the bacon. Presently the Bread
winners are usually those parents that went to college to either get married or
learn a specific vocation. This group of potential customers have a basic
understanding of these "new fangled contraptions" and are quite
proficient at even the simplest act of attaching a document to an email. The
buzz that is spreading about this up and coming app, is getting investors excited
and thrilled that this “Little Engine that could” company and what they will
come up with next. If you don’t have any followers or friends and don’t know
how to function online, we highly recommend this application for you.
Thursday, October 17, 2013
Week 3 EOC: My Demographics
Millennials. Both the baby boomers and Gen Xers will one day be passing the reins to the Millennials (also called Generation Y or the echo boomers). Born between 1977 and 2000, these children of the baby boomers number 83 million, dwarfing the Gen Xers and larger even than the baby boomer segment. This group includes several age cohorts: tweens (aged 9–12), teens (13–18), and young adults (19–32). With total purchasing power of more than $733 billion, the Millennials make up a huge and attractive market.17
http://digitalbookshelf.artinstitutes.edu/books/9780558851903/id/ch03boxs14
http://digitalbookshelf.artinstitutes.edu/books/9780558851903/id/ch03boxs14
Week 3 EOC: Making Money for Good
Making money is typically what companies do, as well as
providing goods and services for a cost. What the company does with that money
isn’t really any of my concern, but for the sake of this assignment I’m going
to talk about the philanthropic side of Target. Target is where my mom goes to
get the expensive stuff for affordable prices, which she is too proud to go to
Walmart for. I would go for their Vintage looking graphic T-shirts and play
around with whatever video games they have for demonstration. On the other hand
there is some incredible work that Target does to benefit the communities
around them.
For example the provide grants to schools and students that
need some financial support and expose them to things such as public safety,
the arts, and cultural experiences that the school district simply can’t afford
to give. Students can go on field trips and have learning opportunities that
extend beyond the classroom for a free or reduced cost admission all funded
through Target’s field trip grants. Through a partnership with Ellen DeGeneres they
give” 50 needy schools will each receive a $100,000 grant from Target.” The
giving doesn’t stop there.
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